Culture and importance of backgrounds: a cross-cultural study of photograph taking.

To compare the focus on targeted people while taking a photograph, samples of American and Chinese college students were randomly selected and asked to take casual pictures of people around them with digital cameras. About 200 photographs were rated for the focus on the intended target in the picture. American students were more likely to focus on the targeted individual, while the Chinese students were more likely to attend to the background and the environment of the targeted individual. The findings imply that for the Chinese college students, the environment can be equally important as the person. Possibly for Americans the environment is less important due to the more individualistic culture.