Health content in Chinese newspapers.

Newspapers are one of the most important sources of health information for the public in China, yet little is known about the coverage of health issues in Chinese newspapers. Using the theories of agenda setting and framing, we explored research questions such as what health-related topics were covered and how they were covered in Chinese newspapers. This study used a sample of two constructed weeks in 2007 of one national and five leading local newspapers of the five most populated cities in China: 558 health-related articles were identified. It was found that certain diseases and risk factors were underreported as compared with their actual morbidity and mortality rates in China. Most of the health reporting was framed in a non-negative frame. It was also found that causes and preventions of diseases were more likely to be attributed to the individual than to the society. As one of the first comprehensive content analyses on the coverage of health-related issues in China, this study provides health care professionals and policymakers a broad picture of health information available to the public in Chinese newspapers.