AIMS: To explore aspects of treatment clients identify as having had a positive effect on their process of change. METHOD: The first author conducted data collection for one year through both participant observation and interviews. RESULTS: Certain, apparently commonplace, informal interaction situations appear to constitute emotionally moving and identity-constructing contexts that have a significant impact on clients. These are situations in which new, ''straight'' identities can be proffered, tried out and explored. The situations in question seem to move clients, emotionally, mentally and biographically in a positive direction. CONCLUSIONS: The process of change is presented as an upside-down version of the traditional labelling theory: if normal people can be labeled as deviants, deviants can be re-labeled as normal. This study concludes that commonplace interactions are powerful labeling situations. These situations seem at first glance to be trivial, superficial and very common. Still, and perhaps because of their ''smallness'', they are identified as authentic and thereby trustworthy contributors to new narratives of worthy selves.
AIMS: To explore aspects of treatment clients identify as having had a positive effect on their process of change. METHOD: The first author conducted data collection for one year through both participant observation and interviews. RESULTS: Certain, apparently commonplace, informal interaction situations appear to constitute emotionally moving and identity-constructing contexts that have a significant impact on clients. These are situations in which new, ''straight'' identities can be proffered, tried out and explored. The situations in question seem to move clients, emotionally, mentally and biographically in a positive direction. CONCLUSIONS: The process of change is presented as an upside-down version of the traditional labelling theory: if normal people can be labeled as deviants, deviants can be re-labeled as normal. This study concludes that commonplace interactions are powerful labeling situations. These situations seem at first glance to be trivial, superficial and very common. Still, and perhaps because of their ''smallness'', they are identified as authentic and thereby trustworthy contributors to new narratives of worthy selves.