Identifying the distress cues that influence support provision: a paired comparison approach.

Just as chemistry has methods for determining the composition of unknown substances, psychology needs, but has lacked, effective methods for identifying the "active ingredients" of social stimuli. We describe such a method and apply it to identify the verbal and nonverbal distress cues that serve as signals prompting others to provide social support. This method allowed us to identify 55 such cues. Furthermore, the cues that were salient in the minds of potential support providers depended on their goals. For example, when deciding whether someone needed support, negative nonverbal cues (e.g., distressed persons' fidgeting) were more salient, but when deciding whether one was willing to provide support, cues that suggested a positive outcome for the support seeker (e.g., distressed persons' positive attitude and open-mindedness) were more salient.