Literature DB >> 20973452

The rise and fall of celebrity promotion of prescription products in direct-to-consumer advertising.

Michael C Gerald1.   

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Year:  2010        PMID： 20973452

Source DB:  PubMed          Journal:  Pharm Hist        ISSN： 0031-7047


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  1 in total

1.  Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion: a nationally representative survey.

Authors:  Kathryn J Aikin; Helen W Sullivan; Jennifer Berktold; Karen L Stein; Victoria J Hoverman
Journal:  Health Mark Q       Date:  2021-07-09
  1 in total

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