The urban poor: an appropriate population for breastfeeding promotion programs.

Breastfeeding has won universal endorsement as a major contributor to child survival. The proliferation of breastfeeding promotion programs demonstrates the importance health professionals and funding agencies place on improving the incidence and duration of breastfeeding. An effective, cost-efficient breastfeeding promotion program should be directed at those who will receive the greatest health benefit from such an intervention, i.e., the group who 1) would experience the greatest threat to health by decreasing its breastfeeding practice, and 2) is at greatest risk of changing its breastfeeding habits. Since it is the urban poor primarily who satisfy both of these criteria breastfeeding promotion strategies should focus on them.