Time flies when we read taboo words.

Does time fly or stand still when one is reading highly arousing words? A temporal bisection task was used to test the effects of sexual taboo words on time perception. Forty participants judged the duration of sexual taboo, high-arousal negative, high-arousal positive, low-arousal negative, low-arousal positive, and category-related neutral words. The results support the hypothesis that sexual taboo stimuli receive more attention and reduce the perceived time that has passed ("time flies")-the duration of high sexual taboo words was underestimated for taboo-word stimuli relative to all other word types. The findings are discussed in the context of internal clock theories of time perception.