[Theoretical, conceptual and methodological incorporation of the educator Paulo Freire in research].

This study aims to present the application of the Method of Paulo Freire in a research with professionals of family health teams, users and community leaders about the use of the notion of health promotion. It describes how to obtain and analyze data in the Culture Circles performed in three phases: thematic research, coding /decoding and unveiling critical. This methodology contributed reflections of health practices of participants, allowing alternatives to transform them. The theoretical limits for their payment, among them the difficulty of deconstruction of the authoritarian conferred by the power of professional knowledge.