Social pressures to drink or drink a little more: the Nigerian experience.

This study set out to investigate the pressures experienced by different individuals to drink, or drink a little more than intended, by someone who drinks or drinks more than they do. A total of 2099 Nigerian adults between the ages of 18 and 65 years were randomly sampled. The frequency with which they experienced such other drinkers encouraging them to drink or drink more than intended from various sources was examined. Logistic regression was used to identify significant individual predictors of receiving pressure by sources of influence. Focus group discussions were also held to examine how these pressures are applied in various settings. Results indicated that male friends or acquaintances were the sources respondents reported influenced them the most to drink or drink more. Significant predictors of pressure varied by source but tended to include religion (5 of 6 sources) and gender (3 of 6). Results showed that pressure to drink or drink a little more was seen to come more from males than from females. It raises the need to have a better knowledge of these factors, particularly as they may relate to heavy or problematic drinking, and their implications for prevention and treatment.