Choosing a publication venue.

The choice of a venue for publication of a manuscript is rarely a clear-cut decision. Several factors should be considered in this decision, such as the audience for whom you are writing, the topic of the manuscript, the purposes for which you are writing, and the journal guidelines. These factors may vary in importance to the author. Examining each factor and plotting the importance visually on a checklist will assist the author in making the decision about where a manuscript should be submitted so that the article will have the desired impact. Copyright 2010 Elsevier Inc. All rights reserved.