Is it about the self or the significance? An fMRI study of self-name recognition.

Our own name, due to its high social relevance, is supposed to have a unique status in our information processing. However, demonstrating this phenomenon empirically proves difficult as famous and unknown names, to which self-name is often compared in the studies, may differ from self-name not only in terms of the 'me vs. not-me' distinction, but also as regards their emotional content and frequency of occurrence in everyday life. In this fMRI study, apart from famous and unknown names we used the names of the most important persons in our subjects' lives. When compared to famous or unknown names recognition, self-name recognition was associated with robust activations in widely distributed bilateral network including fronto-temporal, limbic and subcortical structures, however, when compared to significant other's name, the activations were present specifically in the right inferior frontal gyrus. In addition, the significant other's name produced a similar pattern of activations to the one activated by self-name. These results suggest that the differences between own and other's name processing may rather be quantitative than qualitative in nature.