Investigating differences in public support for gay rights issues.

Public opinion surrounding two of the most well-known gay rights issues-same-sex marriage and adoption by gays and lesbians-varies widely: About 30% of the public favors same-sex marriage, while about 50% favors adoption. The purpose of this study was to examine and compare the demographic variables that predict attitudes toward same-sex marriage and adoption by gays and lesbians. Political ideology and attendance at religious services emerged as the strongest predictors. However, a close examination of the two issues shows that there were important differences between them. These differences may aid gay rights advocates in crafting media campaigns designed to increase support for same-sex marriage.