| Literature DB >> 20448177 |
Spike W S Lee1, Norbert Schwarz.
Abstract
After choosing between two alternatives, people perceive the chosen alternative as more attractive and the rejected alternative as less attractive. This postdecisional dissonance effect was eliminated by cleaning one's hands. Going beyond prior purification effects in the moral domain, physical cleansing seems to more generally remove past concerns, resulting in a metaphorical "clean slate" effect.Entities:
Mesh:
Year: 2010 PMID: 20448177 DOI: 10.1126/science.1186799
Source DB: PubMed Journal: Science ISSN: 0036-8075 Impact factor: 47.728