A Report on the Evaluation of Exhibits-Mediscope 1961.

Thirty-two educational exhibits presented by the Ontario Medical Association at the 1961 Canadian National Exhibition in Toronto in the exhibit known as "Mediscope 1961" were subjected to an evaluative study. Applying the criteria of educational effectiveness to each exhibit, relative ratings for each exhibit as well as the educational value of Mediscope as a whole were obtained. Quantitative data indicated that this venture in health education was a highly successful endeavour, as 80% of the criteria for educational effectiveness were met by all exhibits. In addition, the study emphasized the potential of educational exhibits in the field of public health education as well as education of specific groups.The desirability of similar studies is stressed. In addition to quantitative assessment of educational exhibits, such studies would disclose the impact of health information on the attitudes and behavioural changes on the part of the public.