Individual differences in metacontrast: an impetus for clearly specified new research objectives in studying masking and perceptual awareness?

While the majority of perceptual phenomena based research on consciousness is implicitly nomothetic, some idiographic perspective can be sometimes highly valuable for it. It may turn out that after having had a closer look at individual differences in the expression of psychometric functions a need to revise some nomothetic laws considered as the general ones arises as well. A study of individual differences in metacontrast masking published in this issue superbly illustrates this. A myriad of urgent research objectives emerges out of this study, most of them important both for clearing up the still messy theoretical picture on visual masking and for the beginning of asking whether perceptual awareness mechanisms are so universal at all. In this commentary the problems pertinent to this issue are discussed. 2010 Elsevier Inc. All rights reserved.