A Call for ACTTION: Increasing access to tobacco-use treatment in our nation.

The Consumer Demand Roundtable defined consumer demand for tobacco-use treatments as the degree to which tobacco users who are motivated or activated to quit know about, expect, seek, advocate for, demand, purchase, access, and use tobacco-cessation products and services that have been proven to increase abstinence. Two critical requirements for consumer demand are that tobacco users know about effective treatments and that they have access to these treatments. Despite tobacco use being the leading preventable cause of death in this country, neither of these critical conditions is met in the U.S., particularly for low-income and blue-collar populations, where smoking rates remain highest. 2010 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.