Public communication in unplanned biomass burning events.

Public communication related to emergency, unplanned, or "wildfire" biomass burning is best understood as a function of the audience for that communication. Two enduring communication models, the Health Belief Model and the Stages of Change or Transtheoretical Model, are instructive in analyzing and preparing differing communication response strategies that are indicated for communities with varying degrees of experience in responding to unplanned biomass burning smoke events.