Reliability and predictive validity of the Food Technology Neophobia Scale.

The recently developed Food Technology Neophobia Scale (FTNS) was further tested to assess scale reliability. On 2 occasions, 131 consumers responded to the FTNS, technologies descriptions and 'willingness to try' food technologies for 7 products. In the second session, they were offered foods to taste. 'Information seeking' was measured as a potential confounder of stability. The intra-class correlation was 0.86 and there was no difference between the FTNS scores (p>0.05). Correlations with 'willingness to try' novel technologies were -0.39 to -0.58. The FTNS is confirmed as a reliable and predictive measure of responses to novel food technologies. Crown Copyright 2009. Published by Elsevier Ltd. All rights reserved.