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Literature DB >> 19933308

A content analysis of British food advertisements aimed at children and adults.

Abstract

This study explored the differences between 35 child-focused and 52 adult-focused food advertisements sampled from 45 hrs of British television. More child-focused advertisements contained claims of health benefits; scientific information; were shot in 'Leisure' settings; with male characters; had cartoons; and were often fantasy-based. Conversely, significantly more adult-focused advertisements contained price/value information; were shot in 'Shop' settings; with female characters; and starring celebrities. Child-focused advertisements were mainly for convenience foods and snacks which are of considerable interest to health promotion policy makers.

Entities: Disease Species

Mesh：

Year: 2009 PMID： 19933308 DOI： 10.1093/heapro/dap045

Source DB: PubMed Journal: Health Promot Int ISSN： 0957-4824 Impact factor: 2.483

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Cited

10 in total

1. Food and beverage advertising during children's television programming.

Authors: P Scully; A Macken; D Leddin; W Cullen; C Dunne; C O Gorman
Journal: Ir J Med Sci Date: 2014-02-23 Impact factor: 1.568

2. Content Analysis of Food and Beverages Advertisements Targeting Children and Adults on Television in Sri Lanka.

Authors: Shamini Prathapan; Kumudu Wijewardena; Wah Yun Low
Journal: Asia Pac J Public Health Date: 2015-12-10 Impact factor: 1.399

3. Children's Food and Beverage Promotion on Television to Parents.

Authors: Jennifer A Emond; Marietta E Smith; Suman J Mathur; James D Sargent; Diane Gilbert-Diamond
Journal: Pediatrics Date: 2015-11-09 Impact factor: 7.124

4. The Challenge of Cardiovascular Diseases and Diabetes to Public Health: A Study Based on Qualitative Systemic Approach.

Authors: Marilia Sá Carvalho; Claudia Medina Coeli; Dóra Chor; Rejane Sobrino Pinheiro; Maria de Jesus Mendes da Fonseca; Luiz Carlos de Sá Carvalho
Journal: PLoS One Date: 2015-07-14 Impact factor: 3.240

10. The Health Halo Trend in UK Television Food Advertising Viewed by Children: The Rise of Implicit and Explicit Health Messaging in the Promotion of Unhealthy Foods.

Authors: Rosa Whalen; Joanne Harrold; Simon Child; Jason Halford; Emma Boyland
Journal: Int J Environ Res Public Health Date: 2018-03-20 Impact factor: 3.390

10 in total

A content analysis of British food advertisements aimed at children and adults.

1. Food and beverage advertising during children's television programming.

2. Content Analysis of Food and Beverages Advertisements Targeting Children and Adults on Television in Sri Lanka.

3. Children's Food and Beverage Promotion on Television to Parents.

4. The Challenge of Cardiovascular Diseases and Diabetes to Public Health: A Study Based on Qualitative Systemic Approach.

5. Content Analysis of Food Advertising in Iranian Children's Television Programs.

6. An interpretive study of food, snack and beverage advertisements in rural and urban El Salvador.

7. Prevalence of risk factors for cardiovascular and kidney disease in Brazilian healthy preschool children.

8. Precision nutrition: hype or hope for public health interventions to reduce obesity?

9. A content analysis of health-related advertisements in Islamic Republic of Iran broadcasting (IRIB).

10. The Health Halo Trend in UK Television Food Advertising Viewed by Children: The Rise of Implicit and Explicit Health Messaging in the Promotion of Unhealthy Foods.