Literature DB >> 19772441

The effects of customers' mobile experience and technical support on the intention to use mobile banking.

Namho Chung1, Soon Jae Kwon.   

Abstract

While mobile banking has become an integral part of banking activities, it has also caused systems-related stress and consequent distrust among mobile banking users. This study looks into the phenomenon of technology adoption for mobile banking users and identifies potential factors that nurture positive intentions toward mobile banking usage. It examines the effects of a customer's mobile experience and technical support on mobile banking acceptance and explains how some variables affect this intention. After a literature review, the method of empirical analysis using a structured questionnaire is developed. Hierarchical Moderated Regression Analyses (HMRA) is used to examine the model. We find that mobile experience and technical support tend to strengthen the relationship between technological characteristics and a customer's intention to use the mobile technology.

Mesh:

Year:  2009        PMID: 19772441     DOI: 10.1089/cpb.2009.0014

Source DB:  PubMed          Journal:  Cyberpsychol Behav        ISSN: 1094-9313


  2 in total

Review 1.  Measurement of a model of implementation for health care: toward a testable theory.

Authors:  Joan M Cook; Casey O'Donnell; Stephanie Dinnen; James C Coyne; Josef I Ruzek; Paula P Schnurr
Journal:  Implement Sci       Date:  2012-07-03       Impact factor: 7.327

2.  Decision Making With an Alternative Mindset in an Online Shopping Environment: Identifying User Intentions Toward Facebook-Commerce.

Authors:  Jian Wang; Fakhar Shahzad; Imran Khan; Abdul Waheed Siyal
Journal:  Front Psychol       Date:  2022-03-07
  2 in total

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