Culture and first-person pronouns.

Priming research has shown that repeated exposures to first-person singular pronouns (I, my, me, mine) activate an individualistic orientation, whereas first-person plural pronouns (we, our, us, ours) activate a collectivistic orientation. However, little research has been done to explore the opposite direction of influence such that one's cultural orientation determines one's choice between first-person singular versus plural pronouns. The authors conducted three studies to examine the effects of one's cultural orientation on one's use of first-person possessive pronouns. Results show that, compared to their individualistic counterparts, participants who have a collectivistic orientation, chronically or temporarily by priming, preferred to use first-person plural possessive pronouns.