How liked and disliked foods affect time perception.

The purpose of this study was to investigate the influence on time perception of pictures showing liked or disliked foods in comparison with a neutral picture. Healthy adults performed a temporal bisection task in which they had to categorize the presentation duration of pictures (neutral, liked, and disliked foods) as more similar to a short (400 ms) or to a long (1,600 ms) standard duration. The data revealed that the presentation duration of food pictures was underestimated compared with the presentation duration of the neutral picture, and that this underestimation was more marked for the disliked than for the liked food pictures. These results are consistent with the idea that this time underestimation arises from an attentional-bias mechanism. The food pictures, and particularly those depicting disliked food items, distracted attention away from the processing of time. 2009 APA, all rights reserved.