Self-objectification and ideal body shape for men and women.

Objectification theory posits that valuing one's body for appearance rather than performance is associated with a range of negative psychological outcomes. This theory has been tested in women, but has received less empirical attention in men. This study examined the relation between self-objectification and ideal body shape in both men and women. One hundred eighty-three college students (111 women, 72 men) completed a questionnaire containing measures of self-objectification and ideal body shape (using a figure array ranging from non-muscular to very muscular). Consistent with hypotheses, women desired a less muscular body and men desired a more muscular body. Women also self-objectified more than men. In addition, there was an interaction between sex and self-objectification on ideal body shape. For women, higher self-objectification scores were related to a desire for a less muscular body. For men, higher self-objectification scores were related to a desire for a more muscular body. Self-objectification theory is a useful framework for understanding body image issues in men. However, the relation between self-objectification and other body related variables may differ for men and women.