Shifting loyalties: reconsidering psychology's subject matter.

Schwarz (IPBS: Integrative Psychology & Behavioral Science 43:3, 2009) cogently demonstrates that in conjunction with scientific conventionalism psychology has developed a rather deficient view of their subject matter: the human being. Psychology based on an impoverished notion of empirical has rendered subjectivity or 'the measuring apparatus man' invisible. As his story implicitly demonstrates, psychologists supported by a positivistic view of science (in part to be empirical) and notion of 'objectivity' have learned to trust their 'rigorous' methods instead of their participants as capable of revealing important and interesting phenomena. If we are going to take subjectivity and experience seriously there should be a cultivation of a new attitude or orientation regarding psychology's subject matter (i.e., the human being) and science. This commentary discusses Mark Freeman's (2007) argument that the first requirement of science should be 'fidelity to the phenomena' and elaborates on the implications for psychology grounded in this view of science.