Just a tweet away.

Hospitals and health systems are utilizing Web 2.0 tools to improve staff communication, recruit for research, facilitate networking and build the hospital's brand. A number of hospitals are reporting that tools like YouTube (for Webcasts) can significantly increase traffic to the hospital's site. Mobile CIOs can stay in touch with IT staffs from the road by sending and receiving Twitter updates. Social media can break down hierarchal boundaries by making C-suite executives more easily accessible to others in the organization. Sites like LinkedIn and Plaxo can be a valuable tool for CIOs looking to fill positions or network with peers.