Moving beyond deliberative control of impulses: the effect of construal levels on evaluative associations in self-control conflicts.

Many prominent models propose that self-control requires deliberative control of impulses. We propose that people's subjective mental construals of events can alter temptation impulses without requiring conscious deliberation. Research has indicated that high-level construals (subjective mental representations that capture the core, essential, and abstract features of events) lead to greater self-control than low-level construals (representations that capture secondary, incidental, and concrete features). We demonstrate that higher-level construals make it easier for people to associate temptations with negativity, as measured by the Implicit Association Test, and that, in turn, these construal-dependent changes in evaluative associations promote self-control. These findings indicate that subjective construals can influence self-control without conscious deliberation.