Career-oriented women with tattoos.

Almost 50 percent of all tattoos are being done on women, many of whom are counselors, nurses, doctors, lawyers and business managers. Career-oriented women (N = 137) who had tattoos for at least six months were surveyed in a national study. Consequences associated with the unconventional, permanent product--purchase risk (pain, expense, inexperience), possession risk (self, family and general society response) and health risks--were examined. Women obtained tattoos as an expression of individuality. Almost no elements of purchase or health risks were reported, but possession risk occurred. Strong support for the tattoo was expressed by the significant person in the women's life and friends, while mild support was perceived from mothers, siblings and children. Respondents cited a lack of, or negative response from their fathers, physicians, registered nurses and the general public. Misunderstanding of what a tattoo means to the individual and stereotyping of women with tattoos continues. Understanding career-oriented women's experience of seeking tattoos may provide a new gender/cultural perspective which has implications for health care professionals. In addition, nursing may have a role to play in educating tattoo artists about health care risks.