Visiting Santa: a supplemental view.

Four recent informal successive yearly enquiries of the emotions of 1,050 children (total) immediately before their visit with Santa Claus at a shopping mall suggested that about 80% displayed facial expressions, judged by an observer, as indicating indifference. To investigate possible change in emotions of children immediately after their visit with Santa, this study was conducted in 2007. Of the 280 exiting children observed, about 60% appeared to be indifferent.