BACKGROUND: We investigated the efficacy of breast cancer prevention messages in increasing intentions to be more active. METHOD: We randomly assigned 200 females aged 30-60 years to a breast cancer and physical activity message or a cardiovascular disease and physical activity message. RESULTS: The breast cancer message was more believable and slightly more motivating to increase physical activity than the cardiovascular disease message, and 72% of respondents in the breast cancer condition increased their intention to increase their physical activity. CONCLUSION: The benefit of reducing the risk of breast cancer can be used to motivate increased physical activity in women.
RCT Entities:
BACKGROUND: We investigated the efficacy of breast cancer prevention messages in increasing intentions to be more active. METHOD: We randomly assigned 200 females aged 30-60 years to a breast cancer and physical activity message or a cardiovascular disease and physical activity message. RESULTS: The breast cancer message was more believable and slightly more motivating to increase physical activity than the cardiovascular disease message, and 72% of respondents in the breast cancer condition increased their intention to increase their physical activity. CONCLUSION: The benefit of reducing the risk of breast cancer can be used to motivate increased physical activity in women.