Globalization, neo-liberalism and community psychology.

A longitudinal analysis (1984-2005) of media language in Norway is presented, demonstrating how the current globalized capitalist market ideology is now permeating this long-established Scandinavian welfare state. This ideological shift carries powerful implications for community psychology, as traditional welfare state values of equal services based on a universalistic principle are set aside, and social and material inequalities are increasingly accepted. The methodology developed in the present study may serve as a "barometer of community changes", to borrow a metaphor used by Sarason (2000).