On the scope of alcohol expectancy research: remaining issues of measurement and meaning.

An article by Leigh (1989d) examined certain substantive and measurement-related limitations of research on alcohol outcome expectancies. Leigh (1989d) criticized research in this field on both conceptual and methodological grounds and speculated on future theoretical directions for research in the field. In their response, Goldman, Brown, Christiansen, and Smith (1991) contended that Leigh's critique is faulty in important respects. However, some of their points are based on misinterpretations of Leigh's comments, and they appear to have insufficient appreciation of conditions necessary for comprehensive measurement validation and for meaningful application of theories of memory to alcohol expectancy research. Despite the limitations of expectancy research, exciting avenues exist for further work.