Putting cognitive psychology to work: Improving decision-making in the medical encounter.

Empirical research in social psychology has provided robust support for the accuracy of the heuristics and biases approach to human judgment. This research, however, has not been systematically investigated regarding its potential applications for specific health care decision-makers. This paper makes the case for investigating the heuristics and biases approach in the patient-physician relationship and recommends strategic empirical research. It is argued that research will be valuable for particular decisions in the clinic and for examining and altering the background conditions of patient and physician decision-making.