Risk perception in Northeast Asia.

Multi-country surveys of the public's perception of risk using the same questionnaire were sequentially implemented from April to December 2006 in Japan, China, and South Korea. Statistical analyses, such as traditional mean tests, rank order tests, two-step cluster analysis, and principal component analysis were used to analyze the survey data. The results revealed that Chinese tend to be more tolerant of risk than Japanese and South Koreans. In all three countries, the threats of global warming, cancer, traffic accidents, and fire were perceived as higher-order risks, while infectious diseases and threats from high technology were perceived as lower-order risks. Looking across the entire multi-country sample, we found that Chinese participants perceived greater risk in typhoons, SARS, and drugs; Japanese saw greater risk from gas explosions and potential threats coming over the Internet; while people in all three countries identified earthquakes as a primary risk. These differences in risk perception reflect the natural and socioeconomic conditions in the three countries. Although the study did not emphasize differences in risk perception within countries based on demographic factors such as education, age, and gender, we found that differences based on education and age tended to be greater in China and South Korea than in Japan. We also found that men perceived greater risks than women in China and South Korea, while in Japan it was the opposite with women perceiving greater risks. A comparison of these results with previous studies reveals a bias in past studies toward student samples and indicates the need for more representative samples in multi-country surveys.