Factors affecting the psychophysical image quality evaluation of mobile phone displays: the case of transmissive liquid-crystal displays.

Display manufacturers require new data and computational models that consider the effect of ambient illumination in order to develop higher-quality displays. In this study, typical variations of small-sized mobile LCDs that exist in the real world were first simulated using a device characterization technique. In addition, psychophysical attributes (e.g., naturalness, clearness, sharpness, contrast, colorfulness, and preference) affecting the image quality evaluation process were analyzed. Consequently, naturalness and clearness were found to be the most statistically significant psychophysical attributes for modeling image quality. As the ambient-illumination level was increased, the image quality was exponentially impaired and the contribution of clearness increased.