OBJECTIVE: One aim of the anti-tobacco mass media campaigns in NSW is to increase the numbers of smokers calling the Quitline to seek assistance to quit. METHODS: Investigation of the relationship between the weight of television advertising (Target Audience Rating Points: TARPs) and number of calls to the Quitline. RESULTS: There is a high correlation between weekly Quitline calls and TARPs. CONCLUSIONS: Anti-tobacco mass media campaign advertising that promotes the Quitline number encourages smokers to seek assistance to quit.
OBJECTIVE: One aim of the anti-tobacco mass media campaigns in NSW is to increase the numbers of smokers calling the Quitline to seek assistance to quit. METHODS: Investigation of the relationship between the weight of television advertising (Target Audience Rating Points: TARPs) and number of calls to the Quitline. RESULTS: There is a high correlation between weekly Quitline calls and TARPs. CONCLUSIONS: Anti-tobacco mass media campaign advertising that promotes the Quitline number encourages smokers to seek assistance to quit.
Authors: Elba C Díaz-Toro; Maria E Fernández; Virmarie Correa-Fernández; William A Calo; Ana Patricia Ortiz; Luz M Mejía; Carlos A Mazas; Maria del Carmen Santos-Ortiz; David W Wetter Journal: Prog Community Health Partnersh Date: 2014
Authors: Behnoosh Momin; Antonio Neri; Kristen McCausland; Jennifer Duke; Heather Hansen; Jennifer Kahende; Lei Zhang; Sherri L Stewart Journal: J Community Health Date: 2014-08