Persisting effect of prior experience of change blindness.

Most cognitive scientists know that an airplane tends to lose its engine when the display is flickering. How does such prior experience influence visual search? We recorded eye movements made by vision researchers while they were actively performing a change-detection task. In selected trials, we presented Rensink's familiar 'airplane' display, but with changes occurring at locations other than the jet engine. The observers immediately noticed that there was no change in the location where the engine had changed in the previous change-blindness demonstration. Nevertheless, eye-movement analyses indicated that the observers were compelled to look at the location of the unchanged engine. These results demonstrate the powerful effect of prior experience on eye movements, even when the observers are aware of the futility of doing so.