Attention and implicit memory in the category-verification and lexical decision tasks.

Prior research on implicit memory appeared to support 3 generalizations: Conceptual tests are affected by divided attention, perceptual tasks are affected by certain divided-attention manipulations, and all types of priming are affected by selective attention. These generalizations are challenged in experiments using the implicit tests of category verification and lexical decision. First, both tasks were unaffected by divided-attention tasks known to impact other priming tasks. Second, both tasks were unaffected by a manipulation of selective attention in which colored words were either named or their colors identified. Thus, category verification, unlike other conceptual tasks, appears unaffected by divided attention, and some selective-attention tasks, and lexical decision, unlike other perceptual tasks, appears unaffected by a difficult divided-attention task and some selective-attention tasks. Finally, both tasks were affected by a selective-attention task in which attention was manipulated across objects (rather than within objects), indicating some susceptibility to selective attention. The results contradict an analysis on the basis of the conceptual-perceptual distinction and other more specific hypotheses but are consistent with the distinction between production and identification priming.