Literature DB >> 18413085

[Tangibles as predictors of customer satisfaction in sports services].

Miguel A Mañas Rodríguez1, Guadalupe Giménez Guerrero, José María Muyor Rodríguez, Vicente Martínez Tur, Carolina P Moliner Cantos.   

Abstract

This study investigates the power of tangible dimensions of service quality to predict customer satisfaction. For this purpose, we statistically controlled the effects of dimensions of service quality that describe social interaction between employees and customers, both functionally and relationally. A field survey was conducted with the participation of 556 customers of a sports centre. The results showed that tangible dimensions of service quality predicted an additional and significant amount of customer satisfaction variance, beyond the effects of service quality of the social interaction. The article concludes with the discussion of the implications of these results.

Mesh:

Year:  2008        PMID: 18413085

Source DB:  PubMed          Journal:  Psicothema        ISSN: 0214-9915


  4 in total

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4.  Quality in Customer Service and Its Relationship with Satisfaction: An Innovation and Competitiveness Tool in Sport and Health Centers.

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  4 in total

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