Sociocultural factors influencing the food choices of 16-18 year-old indigenous Fijian females at school.

Few studies have addressed Sociocultural factors underlying healthy lifestyles. The Sociocultural component of the Obesity Prevention in Communities (OPIC) project explores social and cultural factors that may promote or protect against obesity via adolescents' values, attitudes, beliefs and explanations for their patterns of eating and physical activity, as well as preferred body size. This paper reports on semi-structured interviews conducted with a sub-sample of indigenous Fijian females in terms of their descriptions of and explanations for their at-school eating patterns. While participants understood which foods and drinks were healthy, many skipped breakfast, and ate junk at recess and after school. The main reasons for these unhealthy eating patterns were poor time management in the mornings, and access to discretionary spending money for junk food. Participants cited family members and friends as key influences on their eating patterns. Findings were used to develop intervention strategies to encourage the regular consumption of healthy food at home and at school.