Willingness to pay for cross-border health insurance between the United States and Mexico.

This paper estimates the demand for a binational health plan comprising preventive and ambulatory care in the United States and comprehensive care in Mexico. The results show that 62 percent of the surveyed population were interested in the product, and 57 percent were willing to pay $75-$125 a month if services in Mexico were provided in public hospitals. Only 23 percent were willing to pay $150-$250 a month for the same plan if services in Mexico were offered through private providers. The strongest predictors of willingness to pay were having insured dependents in Mexico and sending them remittances for health purposes.