Mark Parascandola1, Ami L Hurd, Erik Augustson. 1. Tobacco Control Research Branch, National Cancer Institute, 6130 Executive Blvd, Room 4039, Bethesda, MD 20892-7337, USA. paramark@mail.nih.gov
Abstract
OBJECTIVE: To assess US consumers' awareness of potential reduced-exposure tobacco products (PREPs) and correlates of interest in these products. METHODS: A representative sample of 9,736 US consumers who had responded to a previous marketing survey were queried in 2005. RESULTS: Among current smokers, interest in PREPs was high (77.3%) and was associated with concern about personal health as well as favorable attitudes towards technology and a willingness to experiment with new products and trends. CONCLUSIONS: These results suggest that interest in PREPs may reflect a range of consumer preferences beyond expectations of health benefit.
OBJECTIVE: To assess US consumers' awareness of potential reduced-exposure tobacco products (PREPs) and correlates of interest in these products. METHODS: A representative sample of 9,736 US consumers who had responded to a previous marketing survey were queried in 2005. RESULTS: Among current smokers, interest in PREPs was high (77.3%) and was associated with concern about personal health as well as favorable attitudes towards technology and a willingness to experiment with new products and trends. CONCLUSIONS: These results suggest that interest in PREPs may reflect a range of consumer preferences beyond expectations of health benefit.
Authors: Annette R Kaufman; Lila J Finney Rutten; Mark Parascandola; Kelly D Blake; Erik M Augustson Journal: Am J Prev Med Date: 2015-02-25 Impact factor: 5.043
Authors: Jennifer L Pearson; Amanda L Johnson; Sarah E Johnson; Cassandra A Stanton; Andrea C Villanti; Raymond S Niaura; Allison M Glasser; Baoguang Wang; David B Abrams; K Michael Cummings; Andrew Hyland Journal: Addiction Date: 2017-09-06 Impact factor: 6.526
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