Validation of the Sociocultural Attitudes Towards Appearance Questionnaire-3 among a random sample of Jordanian women.

Measuring the impact of westernization on body image is an important element in understanding body dissatisfaction and eating disorders in countries undergoing cultural transitions. The purpose of this study was to evaluate the validity and reliability of the Sociocultural Attitudes Towards Appearance Questionnaire-3, a measure of societal and media impacts on body image, in a non-western population. Factor analyses identified the same four subscales found in the original validation with high Cronbach's alpha coefficients and Guttman split-half coefficients, and low item cross-loadings. Furthermore, mean score comparisons by demographic variables on each subscale indicated that subscale scores were only affected by age. The results suggest that the Sociocultural Attitudes Towards Appearance Questionnaire-3 is a valid and reliable instrument for Jordanian women. The high level of validity and reliability for this population lends support for the possible use of this scale in other non-western populations after appropriate pretesting.