Capturing conceptual implicit memory: the time it takes to produce an association.

Conceptual implicit memory is demonstrated when, in the absence of explicit retrieval, performance on a task requiring conceptual processing benefits more from prior conceptual encoding than from prior nonconceptual encoding. In the present study, we sought to provide an improved measure of conceptual implicit memory by minimizing contamination from explicit retrieval. On a modified word association test, participants free-associated to the actually studied items, with response time to produce any associate serving as the dependent measure. Experiment 1 varied whether words were read or generated at study and showed that generated words were associated to more quickly than were read words. Experiment 2 varied level of processing at study and showed that words processed semantically were associated to more quickly than were words processed nonsemantically. With modifications to ensure its implicit nature, a conceptual implicit test can be consistently affected by the same encoding manipulations as those that affect conceptual explicit memory tests.