OBJECTIVE: To describe adult smokers' reactions to PREP print advertisements and promotional materials. METHODS: Focus groups with adult smokers. Participants reacted to print advertisements and promotional materials for Omni, Accord, Advance Lights, Ariva, and Eclipse. RESULTS: Images and text in PREP product advertising and promotional materials influence participants' decision to try PREPs. Participants believed the PREP ads target smokers who are trying to quit or smokers who are health conscious. CONCLUSION: Tracking and monitoring the reactions of smokers to novel products, their perceptions about them, and their use of these products are necessary for the design of effective health communication strategies.
OBJECTIVE: To describe adult smokers' reactions to PREP print advertisements and promotional materials. METHODS: Focus groups with adult smokers. Participants reacted to print advertisements and promotional materials for Omni, Accord, Advance Lights, Ariva, and Eclipse. RESULTS: Images and text in PREP product advertising and promotional materials influence participants' decision to try PREPs. Participants believed the PREP ads target smokers who are trying to quit or smokers who are health conscious. CONCLUSION: Tracking and monitoring the reactions of smokers to novel products, their perceptions about them, and their use of these products are necessary for the design of effective health communication strategies.
Authors: Annette R Kaufman; Lila J Finney Rutten; Mark Parascandola; Kelly D Blake; Erik M Augustson Journal: Am J Prev Med Date: 2015-02-25 Impact factor: 5.043
Authors: Richard J O'Connor; K Michael Cummings; Vaughan W Rees; Gregory N Connolly; Kaila J Norton; David Sweanor; Mark Parascandola; Dorothy K Hatsukami; Peter G Shields Journal: Cancer Epidemiol Biomarkers Prev Date: 2009-12 Impact factor: 4.254
Authors: Vaughan W Rees; Jennifer M Kreslake; K Michael Cummings; Richard J O'Connor; Dorothy K Hatsukami; Mark Parascandola; Peter G Shields; Gregory N Connolly Journal: Cancer Epidemiol Biomarkers Prev Date: 2009-12 Impact factor: 4.254
Authors: Annette R Kaufman; Stephanie Land; Mark Parascandola; Erik Augustson; Cathy L Backinger Journal: Prev Med Date: 2015-09-09 Impact factor: 4.018