Attitudes and expectations of producers to the use of a microcomputer-based management information system to monitor dairy herd performance.

The attitudes and expectations of producers toward the use of a microcomputer-based herd management information system were assessed. The study was conducted over a two-year period, beginning in January 1986, and was operated as a bureau service. The implementation and use of the program are described elsewhere. Pre- and posttrial questionnaires were administered to assess producer attitudes. We found that the monthly analysis reports were used in the management of the dairy farms and were found to be a useful management tool. The majority of producers indicated a willingness to pay, on average, $6.86/cow/year for such a service.