Difficult interactions with veterinary clients: working in the challenge zone.

As veterinarians, effective interactions with clients and coworkers are fundamental to our professional satisfaction and success. This article first reviews the basis of a difficult interaction and provides specific communication skills to help the veterinarian more successfully manage situations that he or she may find difficult. Then, the authors offer exercises to assist veterinarians in practicing these skills. The information in this article relies closely on the work provided through the Bayer Animal Health Communications Project.