Evaluation of the environmentalist dimension of ecotourism at the Dadia Forest Reserve (Greece).

Environmental education and financial support of nature conservation are considered among the primary components of the environmentalist dimension of ecotourism. The potential of environmental education calls for enhancing visitor environmental knowledge and prompting change of visitor behavior. The present study addressed the evaluation of the environmentalist dimension of ecotourism in the Dadia Forest Reserve. The first objective of the research was to study the influence of variables determined prior to the visit, namely, visitor and visit characteristics, visitor environmental information sources, visitor pro-environmental behavior, and visitation goals, on variables determined during the visit, that is, visitor participation in and satisfaction from ecotourism activities. The second objective was to study the effect of selected variables on visitor knowledge and behavior intentions. Visitor participation in and satisfaction from ecotourism activities were primarily controlled by visit characteristics. Levels of visitor knowledge were quite satisfactory; however, coherence among knowledge items was rather loose. On the other hand, behavior intention items revealed the highest possible degree of coherence, which should be attributed to the pervasive influence of visitor satisfaction from watching birds at the Bird Observatory within the Dadia Forest Reserve. Ecotourism activities, during which the main part of environmental knowledge was offered, exerted no effect on visitor knowledge; all the same, they significantly influenced visitor behavior intentions. Overall, visitor behavior intentions revealed a considerable potential of financing environmental protection and providing voluntary work in the frame of the environmental management of the Dadia Forest Reserve.