Literature DB >> 16885585

Clean cut cigarettes: fictitious launch foreshadows actual tobacco industry strategy.

Jack E Henningfield1, Gregory N Connolly, Katherine E Kemper, Joseph G Gitchell, John M Pinney.   

Abstract

A fictitious cigarette brand, "launched" at the 11th World Conference on Tobacco or Health, appears to have been adopted by Philip Morris.

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Year:  2006        PMID： 16885585      PMCID： PMC2563604          DOI： 10.1136/tc.2005.013714

Source DB:  PubMed          Journal:  Tob Control        ISSN： 0964-4563            Impact factor:   7.552


  1 in total

1.  "It doesn't seem to make sense for a company that sells cigarettes to help smokers stop using them": A case study of Philip Morris's involvement in smoking cessation.

Authors:  Patricia A McDaniel; E Anne Lown; Ruth E Malone
Journal:  PLoS One       Date:  2017-08-28       Impact factor: 3.240
  1 in total

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