Implicit bicultural identity among Mexican American and Asian American college students.

Contemporary research on ethnic identity, acculturation, and cultural orientation suggests that, at least under some circumstances, individuals can successfully internalize or identify with more than one culture. Previous research on multicultural identity has relied almost exclusively on self-report measures. Using the Implicit Association Test (IAT), the present research examined to what extent Mexican American and Asian American college students identified with American culture and with their culture of origin. Results indicated that Mexican American and Asian American participants strongly and equally identified with both cultures. The present research provides firm evidence for a bicultural identity through assessments of thoughts that cannot be consciously controlled. Patterns of bicultural identification obtained on implicit measures were not the product of deliberate responses to normative demands or conscious attempts to convey a particular self-image.