Mark Garner1, Margaret C Watson. 1. School of Language & Literature, University of Aberdeen, King's College, Aberdeen AB24 3UB, Scotland, UK.
Abstract
OBJECTIVE: The purpose of this study was to undertake linguistic analysis of consultations between medicine counter assistants (MCAs) and customers for the supply of nonprescription medicines. METHODS: The linguistic corpus comprised 168 recorded and transcribed consultations. Utterances were tagged as information eliciting, information or advice giving and other. The analysis focused on triads, beginning and ending with an MCA utterance (MCA(1)-->customer's response-->MCA(2)). The use of the mnemonic, WWHAM (Who for, What symptoms, How long, Any medicine tried, other Medication taken) was also analysed. RESULTS: A total of 505 triads were identified. Of the 773 utterances, 61% were information eliciting, 13% were information giving, 14% were advice giving and 11% were "other" or unclassifiable. No consultation involved WWHAM in its entirety. CONCLUSION: MCAs do not appear to have been made sufficiently aware of the ways in which their exchanges with customers during consultations for nonprescription medicines are crucially different from natural conversation. PRACTICE IMPLICATIONS: In order to help customers decide upon an appropriate nonprescription medicine, the MCA has the role of both informing and advising. Training should focus on informing and advising as distinct functions, and the potential problems caused by combining them.
OBJECTIVE: The purpose of this study was to undertake linguistic analysis of consultations between medicine counter assistants (MCAs) and customers for the supply of nonprescription medicines. METHODS: The linguistic corpus comprised 168 recorded and transcribed consultations. Utterances were tagged as information eliciting, information or advice giving and other. The analysis focused on triads, beginning and ending with an MCA utterance (MCA(1)-->customer's response-->MCA(2)). The use of the mnemonic, WWHAM (Who for, What symptoms, How long, Any medicine tried, other Medication taken) was also analysed. RESULTS: A total of 505 triads were identified. Of the 773 utterances, 61% were information eliciting, 13% were information giving, 14% were advice giving and 11% were "other" or unclassifiable. No consultation involved WWHAM in its entirety. CONCLUSION: MCAs do not appear to have been made sufficiently aware of the ways in which their exchanges with customers during consultations for nonprescription medicines are crucially different from natural conversation. PRACTICE IMPLICATIONS: In order to help customers decide upon an appropriate nonprescription medicine, the MCA has the role of both informing and advising. Training should focus on informing and advising as distinct functions, and the potential problems caused by combining them.
Authors: Heather Cassie; Eilidh M Duncan; Elizabeth A Gibb; Ailsa Power; Linda Young; Rumana Newlands; Mags C Watson Journal: BMJ Open Date: 2019-08-15 Impact factor: 2.692
Authors: Shukry Zawahir; Hien Thi Thu Le; Thu-Anh Nguyen; Justin Beardsley; Anh Duc Dang; Sarah Bernays; Kerri Viney; Thai Hung Cao; Dorothy Drabarek; Hoang Huy Tran; Son Tu Nguyen; Van Thi Thuy Pham; Tan Minh Luong; Hung Thi Mai Tran; Nhung Viet Nguyen; Stephen Jan; Ben J Marais; Joel Negin; Guy B Marks; Greg J Fox Journal: Lancet Reg Health West Pac Date: 2022-04-11
Authors: Carol Rivas; Ratna Sohanpal; Virginia MacNeill; Liz Steed; Elizabeth Edwards; Laurence Antao; Chris Griffiths; Sandra Eldridge; Stephanie Taylor; Robert Walton Journal: BMJ Open Date: 2017-10-27 Impact factor: 2.692